Thomas Edison Lights the Way in Palo Alto Networks’ New AI Campaign

Thomas Edison has always had a way of showing up wherever innovation happens. From electric light to motion pictures, he built the blueprint for turning big ideas into everyday reality. So it feels right that Edison appears in Palo Alto Networks’ new campaign for Prisma AIRS, an AI security platform designed to protect innovation itself.

Edison Meets AI

In the campaign, Edison is brought to life through AI and repeats his timeless line: “Genius is one percent inspiration and ninety-nine percent perspiration.” The message fits perfectly in today’s tech world, creative, fast-moving, and focused on lasting progress.

Edison knew that balance. He didn’t just invent; he built systems that made invention possible. He pioneered team-based research, valued persistence over perfection, and understood that protecting ideas was as important as creating them.

Over his lifetime, he secured more than 1,000 patents, shaping how modern companies think about intellectual property.

Protecting Innovation, Then and Now

That same mindset drives Palo Alto Networks’ work with Prisma AIRS. The platform helps innovators keep their AI systems secure so they can build boldly and responsibly. It is the digital-age version of what Edison practiced in the industrial one: improve lives, protect progress, and keep moving forward.

Edison’s Legacy in the Modern Era

Edison’s influence still runs through every spark of innovation. His story reminds us that progress is never finished, and that the same curiosity that powered his lab still fuels today’s breakthroughs. More than a name from history, he’s a living part of the world’s creative engine.

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Watch the campaign and see Edison’s legacy in motion at deploybravely.com.

For partnership and licensing opportunities that bring Edison’s story to life in modern culture, contact the Charles Edison Fund at info@thomasedison.org.